Kosher Napa
Brand Identity, Website Design & Marketing Collateral
Client: Kosher Napa
Industry: Food & Beverage / Wine / Lifestyle
Role: Senior Graphic Designer / Web Designer
Deliverables: Brand identity, logo system, website design, brand guidelines, event marketing, print collateral, digital campaign assets
Project Overview
Kosher Napa is a wine-focused lifestyle brand centered around curated kosher wines, tasting events, and premium wine experiences. The project required creating a refined visual identity and designing the website experience to support brand storytelling, credibility, and ongoing marketing needs.
I led both the brand identity and website design, ensuring consistency across digital, print, and event-driven touchpoints.
The Challenge
The wine industry has a strong visual language that often leans traditional or overly ornate. Kosher Napa needed to feel:
Premium without being dated
Editorial without feeling inaccessible
Flexible enough to support events, content, and marketing
The challenge was to build a brand and website that felt timeless, modern, and adaptable—without relying on trend-driven design.
Strategy & Design Approach
I approached the brand as a system, not a single logo or campaign.
Key focus areas included:
Typography-led layouts for clarity and sophistication
A neutral, restrained color palette to support photography and partner brands
A website structure that balances storytelling with usability
This allowed the brand to scale across print, digital, and experiential formats while maintaining visual consistency.
Website Design & Layout designed to feel editorial and calm with clear hierarchy and generous spacing
Event & Print Marketing were designed with strong hierarchy and restraint, ensuring information is scannable while remaining visually aligned with the brand’s premium tone.
Digital & Campaign Assets were created to maintain clarity and brand recognition across varying sizes and platforms.
Design Execution
Brand Identity & Logo System designed to be clean, flexible, and recognizable
Results & Impact
Established a cohesive brand and website presence
Created a flexible system for events, campaigns, and future growth
Improved visual consistency across print and digital touchpoints
Delivered reusable assets for ongoing marketing needs
Key Skills Demonstrated
Brand identity systems
Website design & layout strategy
Editorial typography & hierarchy
Print and event marketing design
Cross-platform brand consistency
Tools
· Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Squarespace
Why This Project Matters
This project highlights my ability to design both brand and website systems within a premium category; balancing restraint, clarity, and flexibility to support real marketing and business goals.