Modern Pest Services
Integrated Print & Marketing Campaign
Client: Modern Pest Services
Industry: Home & Commercial Services
Role: Senior Graphic Designer / Marketing Designer
Deliverables: Print ads, direct mail, billboards, service flyers, digital ads, campaign visuals
Project Overview
Modern Pest Services needed a cohesive, high-impact visual system to promote multiple services across print and digital channels while maintaining trust, clarity, and brand consistency. The goal was to communicate professionalism and expertise while making complex service offerings easy to understand for homeowners and commercial clients.
I led the design of a comprehensive marketing suite spanning direct mail, large-format print, billboards, and digital ads, ensuring visual continuity and strong call-to-action across all touchpoints.
The Challenge
Pest control marketing faces three key challenges:
High competition with visually noisy, low-quality ads
Customer hesitation due to trust and safety concerns
Complex service offerings that can overwhelm or confuse customers
Modern Pest Services needed marketing that:
Felt professional, clean, and trustworthy
Clearly communicated multiple services without clutter
Worked consistently across vastly different formats and sizes
Strategy & Design Approach
I developed a modular visual system that allowed messaging to scale across formats while maintaining brand integrity.
Key strategic decisions included:
Using clean architectural imagery and lifestyle photography to reinforce trust and professionalism
Designing bold typographic hierarchy for instant readability (especially for billboards and mailers)
Highlighting offers and service bundles with high-contrast callouts
Creating repeatable layouts that could be adapted for seasonal campaigns and different services
The result was a flexible design system that balanced urgency with credibility.
Design Execution
I designed a wide range of marketing materials, including:
Direct mail flyers promoting bundled home and yard protection services
Large-format print ads featuring service technicians to humanize the brand
Billboards with bold, minimal messaging designed for high-speed visibility
Digital ads supporting SMART pest technology and 24/7 monitoring
Service-specific graphics for residential and commercial offerings
Each piece was designed to stand alone while clearly belonging to the same brand ecosystem.
Results & Impact
Established a consistent visual language across all marketing channels
Improved clarity of service offerings through structured layouts and hierarchy
Supported customer acquisition through strong CTA placement and offer visibility
Created reusable templates that allowed the marketing team to scale campaigns efficiently
This campaign helped Modern Pest Services present a more unified, professional brand presence across both traditional and digital media.
Key Skills Demonstrated
Brand consistency & visual systems
Print & production design
Marketing and campaign design
Large-format and billboard design
Typography and hierarchy
Cross-channel creative strategy
Tools
Adobe Photoshop · Adobe Illustrator · Adobe InDesign
Why This Project Matters
This project demonstrates my ability to translate business goals into scalable, real-world design systems, not just create isolated assets. It highlights my experience working with established brands, designing for production constraints, and delivering marketing creative that performs across channels.